Market structures Flashcards
what are the 4 main types of market structures
Monopoly
oligopoly
monopolistic
perfect competition
How does competition help
Competition increases as the number of businesses in the market increase
What is monopoly
a single producer within a market
- 100%of the market is now very rare
Uk and EU competition authoroties will investigate situaion where they beleive power is being abused
- advantage to customers, economies of scale
-Erect barriers
-price markets
Oligopoly
Only a few dominate the market
- storng brand identity
-brand loyalty , heavy advertising
-short price wars can occur
-some barriers to entry
when a business act together a cartel is formed, cartel try to keep prices high
Monopolistic
A large number of relatively small businesses in competition with each other
- few barriers to entry
-products are similar but differentiate from each other
- brand identity relatively weak
-not price takers , limited degree of control over the price they charge
Perfect competition
-Large number of businesses
-price takers
-goods sold are homegoods
-equal access to technology
-full market info
-no barriers to entry or exit