Primary and secondary data

Question 1

What is primary data?

Answer 1

going direct to ppl’s interactions, knowledge and understanding, by interviewing, observation, questionnaires etc.

Question 2

Advantage of primary data?

Answer 2

• reliable
• first hand info/data
• ppl directly involved

Question 3

Disadvantage of primary data?

Answer 3

• greater effort and time

- difficult to get wide sample

Question 4

What is secondary data?

Answer 4

data, info, material already collected and documented by others before you. Second-hand info eg newspaper, magazine, internet, journals

Question 5

Advantage of secondary data?

Answer 5

• easy to collect

Question 6

Disadvantage of secondary data?

Answer 6

• less reliable as collected/doc by someone else