Pricing Strats Flashcards
1
Q
Price skimming
A
When you put the price high and then lower it, apple iphones
2
Q
Price penetration
A
Chagres a low price to get high market share then increase the price
3
Q
Dynamic pricing
A
When prices change a lot due to changing demand
4
Q
Competitive pricing
A
Price depends on competition
5
Q
Cost plus pricing
A
Selling above the break even point
6
Q
Loss leader
A
Sells a product at a loss to gain market share in other products
