market research Flashcards
what is primary market research
original data
what is secondary market research
already exists
what are examples of primary market research
Surveys and questionnaires / interviews
/Focus groups
what are examples of secondary market research
the internet /
Trade unions /
newspaper
what is qualitive research
gathering of non-statistical information that gives an insight into the reasons for human behaviour
what is quantative research
the gathering of statistical data but does not identify the reasons
benefits of primary market research:
up to date
what are the benefits of secondary market research
time effective / cost effective
what are the negatives of primary market research
expensive and time consuming
what are the negatives of secondary market research
info may be outdated / could be biased
