7 Ps Flashcards
1
Q
Process
A
Steps a customer goes through to complete the transaction ,
2
Q
Promotion
A
Activitys designes to communicate with the market
3
Q
Physical environment
A
Design and features of the actual place the transaction takes place
4
Q
People
A
The employees
5
Q
Place
A
Location where the transaction is taken place
6
Q
Price
A
Amount the customer has to pay
7
Q
Product
A
Goods or services the firm provides
