price discrimination Flashcards
definition
Where a firm charges different prices to different consumers for an identical good/ service with no differences in costs of production
Conditions necessary:
- `Price making ability – possible monopoly power
- Information to separate the market – eg, identify PED
- Prevent re sale – market seepage
1st degree discrimination
This is where a monopoly charges a consumer exactly how much they are willing and able to spend on the product
- CS has now all turned into monopoly profit - terrible for society
2nd degree discrimination
The last minute lowering of prices of a product in order to fill up the excess capacity of q1 to qcap, as these would account for fixed costs, eg airline company.
- has some consumer benefits too.
3rd degree discrimination
- Able to separate the market into different elasticities of demand.
Eg rail company has split consumers into inelastic – workers, elastic - leisure
3rd degree discrim
Different prices being charged depending on the elasticity of demand for the product
CONS
- Allocative inefficiency – charging prices beyond marginal cost, exploiting consumers drastically, normatively unfair
- Inequalities – 1st and 3rd, can really widen income inequality
- Anti-competitive pricing – 3rd, drive out competition and rivals due to low prices
- consumer surplus and welfare lost
PROS
- firms profit can lead to r n d
- 2nd degree has some consumer benefits
- for 3rd degree, those in the elastic market gain as they are able to pay a lower price than they otherwise would - may increase equality
Overall more pros and cons
● Firms benefit since they are able to increase their profits. This can go into research and development, improving dynamic efficiency.
● Those in the elastic market gain as they are able to pay a lower price than they otherwise would; they benefit from cross subsidisation. These consumers may have been unable to access the good if it were not for the price discrimination and so this may increase equality. .
● Consumers lose some of their consumer surplus to the producers and some consumers have to pay a higher price.