Price Discrimination Flashcards
What is price discrimination?
This is when a firm charges different prices to different groups of the customers for same product. Train travel.
First degree
This involves charging consumer the maximum price that they are willing to pay tends to be small businesses
Second degree
This involves charging different prices depending upon the quantity consumed. Doritos 1 dorito for £1.50 2 doritos for £2
Third degree
Different prices to different groups of people. Student discounts.
Price discrimination characteristics:
-Abilities to set price. Some market power
-Ability to segment different classes of consumers
-Ability to prevent resale
-Different groups must have different PeDs
What is Price discrimination based on
Income
Time
Place
Evaluation on price discrimination firms
Profit maximisation
Economies of scale
Efficient use infrastructure
Survival
Evaluation on price discrimination consumers
Possible lower prices
Flexibility
Disadvantages of price discrimination
Explotation of captive markets
What is consumer surplus?
This is the difference between the total amount that consumers are willing and able to pay for a good or service (indicated by the demand curve) and the total amount that they actual
What is producer surplus
This is the difference between the price at which producers are willing and able to supply a good for and the price they actually receive.
Why do businesses use price discrimination?
To turn consumer surplus into producer surplus - turn over higher revenue and profits