Choice Architecture Flashcards
1
Q
What is Choice Architecture?
A
The different way in which choices can be presented to consumers/ individuals
2
Q
What is framing?
A
The presentation of choices in particular way (usually to encourage a particular response)
E.g The wording of the statement can be either to make the consumer think or act instantly, BUY NOW and get 20% off
3
Q
What are nudges?
A
These are what influences on people decisions without removing freedom of choice
Eg. Not banning smoking but putting graphic images to deter them from smoking
4
Q
What is Restricted Choice?
A
Is when you can only choose from a limited range of options
5
Q
What are Mandated choices
A
Choices u are required to make by law
