Prelim- Lesson 2 Flashcards

1
Q

customized to deliver a message with an intention of grabbing the viewer’s interest.

A

Graphic design

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2
Q

characteristic component of graphic design that uplifts the presence of other visual elements like patterns, colors, illustrations, content, and more.

A

texture

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3
Q

refers to the property that certain aesthetically pleasing color combinations have. These combinations create pleasing contrasts and consonances that are said to be harmonious. … Artists and designers make use of these harmonies in order to achieve certain moods or aesthetics.

A

Color harmony

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4
Q

path the viewer’s eye takes through the work of art, often to focal areas.

A

Movement

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5
Q

the repeating of an object or symbol all over the work of art.

A

Pattern

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6
Q

can be straight or curved.

A

Line

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7
Q

color wheel is an illustrative model of color hues around a circle. It shows the relationships between the primary,
secondary, and intermediate/ tertiary colors and helps demonstrate color temperature. Digital teams communicate exact
colors through the use of hex codes.

A

Color Basics

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8
Q

Primary Colors

A

Red, Yellow, Blue

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9
Q

Secondary Colors

A

Orange, Green, Violet

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10
Q

Tertiary Colors

A

Red-Orange,
Yellow-Orange,
Yellow-Green,
Blue-Green,
Blue-Violet,
Red-Violet,

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11
Q

The colors on the red side of the wheel are warm; the green side of the wheel has the cooler colors.

A

Color Temperature

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12
Q

Warm colors include

A

Red
Orange
Yellow

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13
Q

Cooler colors include

A

Green
Blue
Purple

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14
Q

colors include black, white, gray, tans, and browns. They’re commonly combined with brighter accent colors but
they can also be used on their own in designs. The meanings and impressions of colors depend more so
upon the colors around them.

A

Neutrals

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15
Q

It applies to painting and printing. The model is a subtractive model, meaning that colors are created through absorbing wavelengths of visible light. The wavelengths of light that don’t
get absorbed are reflected, and that reflected light ends up being the color we see.

A

CMYK Color

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16
Q

It applies to computers, televisions, and electronics. The model is an additive model, meaning that colors are created through light waves that are added together in particular combinations in order to produce colors.

A

RGB Color

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17
Q

another word for color

A

Hue

18
Q

intensity or purity of color

A

Chroma or Saturation

19
Q

color mixed with white.

A

Tint

20
Q

color mixed with gray

A

Tone

21
Q

color mixed with black

A

Shade or Value

22
Q

Color combinations are tried and tested selections of colors that help us achieve cohesive and interesting paintings.

A

Color Harmony

23
Q

This color combination technically does not use colors at all. It involves the use of only black, white, and different grays.
This color combination creates
monotonous paintings - giving off a hint of drama or seriousness in an artwork. This lets artists utilise other elements
(such as composition or contrast) in a painting to be the center of attention.

A

Achromatic

24
Q

color harmony uses only one hue or color and its lighter or darker variations. This means one color is used with different amounts of black and white.

A

Monochromatic

25
Q

This color harmony uses three to five
colors which are all adjacent to each
other in the color wheel.

A

Analogous

26
Q

Two colors that are opposite of each other in the color wheel are called ___ colors. This combination produces the highest contrast possible.

A

Complementary

27
Q

combination is usually used with a
primary color. This combination lets you
explore more colors at once.

A

Split-Complementary

28
Q

combination uses three colors that form
a perfect triangle in the color scheme.
This combination gives a more intense
effect.

A

Triad

29
Q

Color in design

A

●Use color to label or show hierarchy.
●Use color to represent or imitate reality.
● Use color to unify, separate, or emphasize.
● Use color to decorate.
● Use color consistently.

30
Q

enclosed objects that can be created by line or created by color and value changes that define their edges.

A

Shapes

31
Q

Two forms of shape

A

Geometric (organic)
Organic (free form)

32
Q

surface look of an object created by varying dark and light areas. refers to the surface quality in a work of art. We associate textures with the way that things look or feel.

A

Texture

33
Q

Texture example

A

Roughness
Smoothness
Depth

34
Q

ways in which elements are used together

A

Graphic design principles

35
Q

Graphic design principle example

A

Movement
Balance
Emphasis
Unity

36
Q

the use of lines, color, and repetition to create the illusion of motion.
● Curved forms or lines
● Repetition of geometric forms
● Fuzzy lines or outlines

A

Movement

37
Q

can indicate motion or direction

A

Lines

38
Q

act of comparing or estimating two things, one against the other, and the contrast between:
● Empty space (white space) and filled
space
● Text and images
● Color and no colors and different colors
● Textures against flat colors

A

Balance

39
Q

The correct balance of composition or color that produces a harmonious effect.

A

Unity

40
Q

To express with particular stress or
force.

A

Emphasis