Prelim- Lesson 2 Flashcards
customized to deliver a message with an intention of grabbing the viewer’s interest.
Graphic design
characteristic component of graphic design that uplifts the presence of other visual elements like patterns, colors, illustrations, content, and more.
texture
refers to the property that certain aesthetically pleasing color combinations have. These combinations create pleasing contrasts and consonances that are said to be harmonious. … Artists and designers make use of these harmonies in order to achieve certain moods or aesthetics.
Color harmony
path the viewer’s eye takes through the work of art, often to focal areas.
Movement
the repeating of an object or symbol all over the work of art.
Pattern
can be straight or curved.
Line
color wheel is an illustrative model of color hues around a circle. It shows the relationships between the primary,
secondary, and intermediate/ tertiary colors and helps demonstrate color temperature. Digital teams communicate exact
colors through the use of hex codes.
Color Basics
Primary Colors
Red, Yellow, Blue
Secondary Colors
Orange, Green, Violet
Tertiary Colors
Red-Orange,
Yellow-Orange,
Yellow-Green,
Blue-Green,
Blue-Violet,
Red-Violet,
The colors on the red side of the wheel are warm; the green side of the wheel has the cooler colors.
Color Temperature
Warm colors include
Red
Orange
Yellow
Cooler colors include
Green
Blue
Purple
colors include black, white, gray, tans, and browns. They’re commonly combined with brighter accent colors but
they can also be used on their own in designs. The meanings and impressions of colors depend more so
upon the colors around them.
Neutrals
It applies to painting and printing. The model is a subtractive model, meaning that colors are created through absorbing wavelengths of visible light. The wavelengths of light that don’t
get absorbed are reflected, and that reflected light ends up being the color we see.
CMYK Color
It applies to computers, televisions, and electronics. The model is an additive model, meaning that colors are created through light waves that are added together in particular combinations in order to produce colors.
RGB Color
another word for color
Hue
intensity or purity of color
Chroma or Saturation
color mixed with white.
Tint
color mixed with gray
Tone
color mixed with black
Shade or Value
Color combinations are tried and tested selections of colors that help us achieve cohesive and interesting paintings.
Color Harmony
This color combination technically does not use colors at all. It involves the use of only black, white, and different grays.
This color combination creates
monotonous paintings - giving off a hint of drama or seriousness in an artwork. This lets artists utilise other elements
(such as composition or contrast) in a painting to be the center of attention.
Achromatic
color harmony uses only one hue or color and its lighter or darker variations. This means one color is used with different amounts of black and white.
Monochromatic
This color harmony uses three to five
colors which are all adjacent to each
other in the color wheel.
Analogous
Two colors that are opposite of each other in the color wheel are called ___ colors. This combination produces the highest contrast possible.
Complementary
combination is usually used with a
primary color. This combination lets you
explore more colors at once.
Split-Complementary
combination uses three colors that form
a perfect triangle in the color scheme.
This combination gives a more intense
effect.
Triad
Color in design
●Use color to label or show hierarchy.
●Use color to represent or imitate reality.
● Use color to unify, separate, or emphasize.
● Use color to decorate.
● Use color consistently.
enclosed objects that can be created by line or created by color and value changes that define their edges.
Shapes
Two forms of shape
Geometric (organic)
Organic (free form)
surface look of an object created by varying dark and light areas. refers to the surface quality in a work of art. We associate textures with the way that things look or feel.
Texture
Texture example
Roughness
Smoothness
Depth
ways in which elements are used together
Graphic design principles
Graphic design principle example
Movement
Balance
Emphasis
Unity
the use of lines, color, and repetition to create the illusion of motion.
● Curved forms or lines
● Repetition of geometric forms
● Fuzzy lines or outlines
Movement
can indicate motion or direction
Lines
act of comparing or estimating two things, one against the other, and the contrast between:
● Empty space (white space) and filled
space
● Text and images
● Color and no colors and different colors
● Textures against flat colors
Balance
The correct balance of composition or color that produces a harmonious effect.
Unity
To express with particular stress or
force.
Emphasis
