Prejudice Flashcards
Prejudice
Hostile or negative attitude towards an individual because of the individual’s group membership, and has the following components:
- Affect,
- Behaviour, and
- Cognition.
Stereotypes
Generalisation about a group of people in which identical characteristics are assigned to virtually all members, regardless of actual variation among the members. This happens because
1. We maximise our effort by developing accurate attitudes about some while relying on simple beliefs for others, and
2. Information consistent with our beliefs will be attended to and rehearsed.
Positive stereotypes can be harmful because
1. It sets up expectations, and
2. It denies individualities of individuals and their actual capabilities.
Racism
- Old-Fashioned Racism is most explicit, and
- Modern Racism are implicit assumptions that are negative toward blacks in the absence of explicit attitudes that blacks are inferior.
Sexism
- Hostile Sexism are stereotypical views of women that suggest that they are inferior to men, and
- Benevolent Sexism involves positive stereotypes of women.
Implicit Association Test
Measurement of unconscious prejudices according to the speed with which people can pair a target face with a positive or negative association. However,
- Cultural Association may be at play, rather than innate bias, and
- it has Low predictability with overt behaviour.
Activation of Stereotypes
Activation of stereotypes can be explained by
- Dissociation Model, and
- Suppression of Stereotypes.
Dissociation Model
(Devine’s 1989 stereotype dissociation study)
Controlled responses to the group are separate from automatic responses.
Suppressing Stereotypes
(Macrae et al’s 1994 skinhead study)
Ironic suppresison happens when we try to intentionally suppress our stereotypes.
What causes prejudice?
The following may explain the causes of prejudice:
- Pressure to Conform
- Social Identity
- Social-Cognitive Perspective
- Economic Perspective
- Motivational Perspective
Pressure to Conform
Can be due to
- Institutional discrimination
- Normative conformity
- Self-justification and reduction of dissonance
Social Identity
Social Identity is the part of a person’s self-concept that is based on his/her identification with a social affiliation. Ethnocentrism is the universal belief that our own culture, nation or religion is superior to all others.
Social Categorisation
Our innate ability to notice different categories allow experience to shape our grouping of social and non-social targets based on common characteristics which may involve
- In-Group Bias, and
- Outgroup Homogeneity
In-Group Bias
(Taifel’s 1982 minimal group paradigms)
The tendency to favour members of one’s own group and give them special preference over people who belong to other groups, even if the groups are assigned randomly.
Outgroup Homogeneity
The perception that individuals in the out-group are more similar to each other than they really are, more so than members of the in-group, resulting in overextension of a known attribute of an out-group member to all out-group members.
Stereotypes Guide our Attention
(Bodenhausen’s 1988 verdict study)
We attend more to information that aligns with the stereotype.