Prejudice Flashcards
What is a stereotype?
A belief that typical members of the outgroup possess certain characteristics or traits.
What is prejudice? (according to Allport)
An antipathy based upon a faulty and inflexible generalization… directed toward a group as a whole, or toward an individual because he is a member of that group. Allport
What is discrimination?
Any negative behaviour directed toward an individual based on his/her membership in a group.
Once stereotypes are activated by a person’s _____ or _______ to belong or _______ another person/group, prejudice and discrimination can result. (Fiske)
Once stereotypes are activated by a person’s intent or motivation to belong or evaluate another person/group, prejudice and discrimination can result. (Fiske)
What is Devine’s (1989) Disassociation Model of stereotypes?
Although a person may have knowledge of a stereotype, his or her personal beliefs may or may not be congruent with the stereotype.
At what age does a person begin to critically evaluate their stereotypes –i.e. exert control over them?
Around 7-8 years.
How do Lepore and Brown (1997) contradict Devine (1989)?
Lepore and Brown (1997) have shown that under some circumstances, high and low prejudiced people do differ at the automatic stereotype level, with high-prejudice people showing more automatic negative stereotypes than low-prejudice people.
How do stereotypes, prejudice and discrimination correlate?
According to Dovidio et al. 1996 metaanalysis of 26 studies…
Prejudice and stereotypes – .25
Prejudice and discrimination – .32
Stereotypes and discrimination – .16
What kind of personality is associated with blatant prejudice?
The authoritarian personality.
McConahay’s (1986) Modern Racism theory theory proposes that as a result of a change in society’s norms (due to the civil rights movement of the 1960s)…
… politically conservative white majorities are no longer comfortable in expressing racism directly, instead they would advocate laws and policy that disadvantaged racial minorities.

What is aversive racism?
Aversive racism -biases of those who are politically liberal and consciously endorse broad-minded views, but unconsciously racist.
How have forms of subtle and blatant racism changed from 1988 to 1999 in hiring staff?
Blatant racism towards superior black candidates has dropped.
Subtle racism towards ambiguous blacks remains unchanged, at medium level, from 1988 to 1999.
Do both blatant and subtle racism result in psycho-emotional stress for the victim?
Yes. And both correlate negatively with African-American adolescent’s psychological health.
What is the problem with scales such as McConahay’s Old-Fashioned Racism Scale (OFRS) and Modern Racism Scale (MRS)?
Face validity is high. So they are useless when people are conscious of social desirability.
What are 3 criticisms of the Modern Racism Scale?
1) the scale contains a confound between prejudice and political conservatism;
2) the scale items appear blatant rather than subtle; and
3) the scale items may have become outdated.
What did Gaertner and McLaughlin find about the link between negative and positive words and race? And what was their method?
On computer screen, when positive words were paired with the word “Whites” (e.g., ambitious / whites) people responded faster than when positive words were paired with the word “Blacks” or “Negroes” (e.g., ambitious / blacks). No difference in pairing of negative words.
What is the typical finding on shooter bias studies?
The vast majority of American participants (black or white) are faster to shoot armed targets when they are Black than when they are White, and to not shoot unarmed targets when they are White than when they are Black.
How did Unkelbach, Forgas, and Denson (2008) generalise
the shooter bias effect?
They used faces with either a Muslim turban or no turban as the target stimuli. Here Islamic appearance was found to increase automatic bias.
How does the Implicit Association Test work?
Words must be categorised into either:
Black or bad
White or good
Then counterbalanced. If pps are faster to pair positive words with white and negative with black, evidence of an implicit prejudice.
How is the IAT calculated
Compatible mapping: White/pleasant Black/unpleasant
Incompatible mapping: Black/pleasant White/unpleasant
IAT difference score (ms) = mean latency for incompatible – mean latency for compatible!
The higher the positive difference score the greater the preference for Whites.