Prejudice Flashcards
Stereotypes
Cognitions about a group of people
Prejudice
Negative affect/feelings toward a group
Discrimination
Negative or differential behavior toward a group
Gender Resume Study
Ps review resume of applicant for a job
IND: Application is male or female
IND2: Job is stereotypically masculine (“chief of staff”) or feminine (“secretary”)
DV: Perceived competence
Results: Masculine job-male is more competent. Feminine job-female is more competent.
Aversive Racism Theory
• White individuals sympathize with Black individuals as victims of past injustice
• Regard themselves as egalitarian and “fair-minded”
• But, still possess negative feelings toward Black individuals (as a result of early socialization)
o How to observe aversive racism
• In situations where the norms for how to treat others are clear, White individuals treat White and Black individuals equally
• But, if the norms are not clear, we see White individuals discriminating against Black individuals
Race and Helping Study
- Whites work with a partner who is performing poorly at a task
- IND1: Partner is White or Black
- IND2: Partner is failing because task is difficult or because he isn’t trying
- DV: Rates of helping
- Results: When task is hard-almost equal help. When perceived as lazy- Whites are helped twice as much (norm was less clear)
Implicit Prejudice
Prejudice that people are not consciously aware of having
Implicit Association Test
Measures the strength of association between concepts.
o E.g., is “black” more quickly associated with unpleasant things than “white”?
o How quickly you can associate things.
• A Low-Tech Demonstration of the IAT
• Race IAT effect = time to associate
o Black with pleasant/White with unpleasant MINUS (25)
o Black with unpleasant/White with pleasant (13)
• Race IAT = 12
Race Conversation Study
o Predicting “explicit” attitudes and behavior measures:
• Race IAT
• Explicit racial attitudes
• Interaction with a Black experimenter coded for speaking time, speech errors, smiling
• Explicit anti-black predj IAT (anti-black) .42*
• Speaking Time IAT = -.51** Explicit anti-Black prejudice -.18
• Speech errors .42* //// -.05
• Smiling -.39 ////// -.21
Realistic Group Conflict Study
Robbers Cave) (put a bunch of people together and they are in competition they start to hate each other
Jewish American Princess Study
o Hypothesis: a self-esteem threat would result in more discrimination
o IV1: job applicant: JAP or non-Jap
o IV2: self-esteem threat OR no threat: P’s received positive vs. negative feedback about social skills
o DV: ratings of applicant’s qualifications
o Rating of the target:
• Positive- Jewish 81 Italian 83
• Negative Jewish 64 Italian 83
• People are prejudice because it’s a way to put others down so you feel better about yourself
Terror Management and Prejudice
• A terror management perspective on prejudice
o Cultural sources of meaning protect people form mortality concerns
o Therefore, reminding people of the their mortality should lead to…
• positive attitudes toward similar others
• negative attitudes toward dissimilar others
Mortality Prejudice Study
o IV1: mortality salience prime OR control
o IV2: other person: Jewish or Christian
o DV: ratings of the other’s intelligence, knowledge, personality, etc.
o Ratings of target:
• Mortality salient: Christian 30 Jew 26
• Mortality non-salient: Christian 27.5 Jew 29
The Contact Hypothesis
Direct contact between groups will reduce prejudice
Factors necessary for contact to reduce prejudice
- Common goals
- Mutual interdependence (they need each other)
- Equal status
- Contact is friendly, informal
- Multiple contacts
- Social norms promote equality