Pre-press

Question 1

What are stock images

Answer 1

Stock images are pre-made photos or illustrations that are available for purchase and use in various DTP projects

Question 2

Why would a designer use a stock image

Answer 2

By using stock images in DTP, designers can save time and resources that would otherwise be spent on creating their own custom images.

Question 3

Why wouldn’t a designer use stock images

Answer 3

• There will be purchasing costs.
• The company are not restricted by the stock images available.
• The image can be captured in the correct orientation (portrait, landscape).

Question 4

What are watermarks

Answer 4

Watermarks are added to photographs by photographers as they do not want their high quality images to be reproduced or stolen online.

Question 5

why would stock images have watermarks

Answer 5

• Watermarking is a means of protecting the intellectual property of the company.
• It can also act as an advertisement for the company as it contains their logo and brand identity (it can potentially lead to future business).
• To stop others from selling or passing off the images as their own.
• Prevents unauthorised use of image without payment being made.

Question 6

What are registration marks

Answer 6

Registration marks are used in the printing process to ensure accurate alignment and registration of multiple colours (CMYK) in a print document

Question 7

What is Bleed

Answer 7

Bleed is where the ink/image extends beyond the edge of the page. This allows the printed design to be trimmed to the desired size without any white margins appearing on the final product.

Question 8

What are crop marks

Answer 8

Crop marks are thin lines that are placed at the corners of a printed document that indicate where a document will be cut. Crop marks are crucial if you are printing a bleed.