Practice 13

Question 1

Global strategy example

Answer 1

Walmart, cisco, apple

Question 2

International strategy example

Answer 2

Tesco, Gelpeixe, Riberalves

Question 3

Transnational strategy example

Answer 3

IBM, Mcs, Zara

Question 4

Multidomestic Strategy example

Answer 4

Nestle, JM

Question 5

Unilever

Answer 5

btw transnational and multidomestic

Question 6

Cybercorp

Answer 6

The connectivity network of the internet defines its operational bounderies, not national borders (farfetch)

Question 7

Micro- Multinational

Answer 7

Born-global firms, operate internationally with powerful platforms and less than 250 people (uniplaces)

Question 8

Glo-Re-calized MNE

Answer 8

Global vision and local tactics to exploit location economies within a regional network (JM - Pingo, Biedronka, ara)

Question 9

Metanational

Answer 9

Innovate on its existing multinational operation to build competitive advantage (Mcs)

Question 10

Globally integrated enterprise

Answer 10

Companies have no centres, business flows in every direction, internet connects everything, everywhere (IBM)