PR2 Q2 Flashcards
Explains in detail the over-all
procedure to be followed in
conducting research.
METHODOLOGY
The methodology describes in detail the:
- Research design
- Study variables
- Research respondents/subjects
- Sampling procedures
- Research instrument
- Data gathering steps
- Data analysis method or tool
- Ethical considerations
WHAT IS A GOOD
METHODOLOGY?
- WHAT is going to be done,
- WHY it is going to be done, and
- HOW it is going to be done.
- It is the plan, structure, and strategy
of the investigation. - A framework for conducting a
research project that specifies the
procedures necessary to obtain
information needed to structure
and/or solve the research problem. - Framework that guides researchers
on how to collect, analyze, and
interpret observations.
RESEARCH DESIGN
CLASSIFICATION OF RESEARCH DESIGNS
- Observational Studies
- Intervention Studies
- Exploratory Research
- Conclusive Research
The researcher just observes and analyzes researchable objects or situations but does
not intervene.
Observational Studies
The researcher manipulates
objects or situations and
measures the outcome of his
manipulations.
Intervention Studies
- Small-scale study carried out when little
is known about a situation or a problem. - Provides insights, aids problem definition,
and helps to develop hypotheses. - Flexible, unstructured; Information
needed is defined loosely, findings are
tentative. - Often qualitative in nature
Exploratory Research
- Formal, Structured
- Information needed is well-defined
- Test specific hypotheses or
relationships - Larger, more representative samples
- Often quantitative in nature
Conclusive Researh
KINDS OF RESEARCH DESIGN
- Survey Design
- Experimental Design
True Experimental Design
Quasi-Experimental Design - Causal-Comparative Design
- Correlational Design
It is a strategy that enables you
to study “naturally occurring
phenomena.
”
It enables you to answer
questions about the distribution
of and relationships among
characteristics of people as they
exist in their natural setting
(Mitchell & Jolley, 2004; Alreck
and Settle, 1985).
SURVEY DESIGN
BASIC SURVEY DESIGNS
- CROSS-SECTIONAL STUDY
- LONGITUDINAL STUDY
- Researcher collects data over
time. - Sometimes, referred to as time-
series study - An investigation that involves
taking repeated measures over
time.; Useful for conducting
trend analysis, tracking changes
in behavior over time.
Longitudinal Study
Researcher collects data at one
point in time from a sample
selected to describe a
population at that time
Involves conducting a survey of
a sample of population elements
at one point in time.
Cross-Sectional Study
LONGITUDINAL STUDY
- TREND STUDY
- COHORT STUDY
- PANEL STUDY