PR MANAGEMENT - WEEK THREE - LEADERSHIP VS. MANAGEMENT

Question 1

What are the elements to a leadership role?

Answer 1

• Communicating a vision

- Engaging and mobilizing others to share and follow it

Question 2

What are the elements of a management role?

Answer 2

Effectiveness and efficiency

Question 3

What is the difference between effectiveness and efficiency?

Answer 3

Effectiveness: whether an organization achieves its stated goals and objectives and desired outcomes
Efficiency: whether an organization uses its human and financial resources wisely and achieves value for the money spent

Question 4

What makes a good manager?

Answer 4

• Skilled interpreters of organizational vision
• Follows the 5 pillars:
• building a sustainable organization
• vision and values
• corporate culture
• strategy and outcomes
• leadership and management

Question 5

What are priorities and challenges a PR manager might face in a Corporate sector?

Answer 5

• Focused on a specific group of stakeholders

- Accountable to owners, shareholders, regulators, consumers

Question 6

What are priorities and challenges a PR manager might face in a Government sector?

Answer 6

• Everyone is a stakeholder
• Directly accountable to the taxpayer
• May be focused on issue/crisis management

Question 7

What are priorities and challenges a PR manager might face in a Non-Profit sector?

Answer 7

• Wide range of entities (professional, charity, cultural, advocacy, etc)
• Focused on a clear set of publics
• Focused on activities such as awareness raising, marketing, fundraising, education, etc.

Question 8

What are priorities and challenges a PR manager might face in an Agency setting?

Answer 8

-Competitive and client-focused environment