PR MANAGEMENT - WEEK FIVE - PROJECT MANAGEMENT & MELBOURNE MANDATE

Question 1

What are three key elements essential to the success of PR project management?

Answer 1

1. Supporting and communicating organizational vision and values to key publics
2. Planning and delivering a successful project outcome on time and on budget
3. Ensuring efficient and effective distribution of resources in achieving goals and objectives

Question 2

What is the importance of client-relationship management?

Answer 2

Maintains and enhances existing relationships with key publics and helps create new ones

Question 3

How can a project leader distribute responsibilities to their team?

Answer 3

Deploying the right people with the right skill set for each element of the project
‘Choosing the right people for the right job’

Question 4

Why do project team members need clarity on roles and responsibilities?

Answer 4

So team members know what is expected of them and what they are accountable for

Question 5

What is the Melbourne Mandate?

Answer 5

“A call to action of new areas of value for public relations and communication management”

Question 6

What are the responsibilities of PR professionals according to the Mandate?

Answer 6

• Define and maintain an organization’s character and values
• Build a culture of listening and engagement
• Instill responsible behaviours by individuals and organizations

Question 7

What are the principles, according to the Mandate?

Answer 7

1. Values: that the organization lives by and guides its actions, decisions and behaviour
2. Leadership: responsibilities of to model character and values of organization
3. Culture: Processes, structures, collective behaviour and ways of working that are part of organizational life