PR MANAGEMENT - WEEK ONE - 5 PILLARS OF MANAGEMENT

Question 1

What are the five key pillars of management?

Answer 1

1. Building sustainable organizations
2. Vision and values
3. Corporate culture
4. Strategy and outcomes
5. Leadership and management

Question 2

What is the importance of building a sustainable organization?

Answer 2

They able to survive through changes in:

• leadership
• market forces
• strategic directions
• product offerinsg

Question 3

How do sustainable organizations survive?

Answer 3

• Through clear and focused planning
• By supporting innovation, creativity and nimbleness of decision-making
• Making a commitment to doing things responsibly in the workplace, marketplace and broader community

Question 4

Why are vision and values important?

Answer 4

• To guide an organizations actions

- To define themselves clearly with key publics

Question 5

How can having a vision and values statement benefit an organization

Answer 5

• By acting in line with stated principles

- Actively demonstrating their commitment

Question 6

Why is corporate culture important?

Answer 6

• Can help define an organization as an excellent place to work
• Attracts the ‘best and brightest’ employees

Question 7

How can organizations incorporate corporate culture?

Answer 7

• Involving key publics in things that matter to them
• This includes: benefits and perks to attract and retain employees
• Focusing on being responsible members in the communities they serve

Question 8

Why are strategy and outcomes important?

Answer 8

• Knowing what they want to achieve and have a strategic plan to get there
• Have tools in place to measure success

Question 9

How can an organization use strategy and outcomes to be successful?

Answer 9

-Develop a team within the organization and outside the organization that know the ‘business’, the environment (to operate and compete in), and what it takes to be successful in the changing landscape

Question 10

Why is leadership and management important?

Answer 10

• Successful organizations grow and thrive through combination of:
• intelligent and visionary leadership
• efficient and effective management

Question 11

How can an organization use leadership and management to be successful?

Answer 11

• Consistent reinforcement of, and commitment to vision and values
• nurturing a positive corporate culture in:
• training
• innovation
• quality
• equity and empowerment
• effective communications
• ethical behaviour
• staff and community engagment