PR and Rhetoric

Question 1

Paradigm

Answer 1

distinct set of concepts or thought patterns, a framework, genre, common logic/vocabulary/aesthetics

Question 2

Rhetoric and democracy

Answer 2

Athens, direct democracy, citizens needed skills to participate in politics, hated by elites

Question 3

Rhetoric

Answer 3

Means of average citizen to engage in politics, based in faith of citizens to make sound judgements, all forms of civic communication

Question 4

Advertising History

Answer 4

product of industrial revolution, more product differentiation and consumption of goods, brands created to further differentiate products and develop relationships with consumers

Question 5

PR History

Answer 5

Propaganda, engineering consent, shaping public and consumer behavior in clients interest