Image Restoration

Question 1

Image restoration

Answer 1

offering explanation, defenses, justifications, rationalizations, apologies, or excuses to save face through communication

Question 2

5 categories of image restoration

Answer 2

Denial, Evasion of responsibility, Reducing offensiveness, Corrective action, Mortification

Question 3

Denial

Answer 3

Simply deny accusation, shift blame to different target, if accepted by public all is good

Question 4

Evasion of responsibility

Answer 4

Scapegoating, defensibility, lack of info/ability to do the right thing, accident, claim good intentions

Question 5

Reducing offensiveness

Answer 5

bolstering own reputation, claim it wasn’t as bad as it appears, differentiation and comparison, transcendence (places in diff context), counter-attacking, compensation

Question 6

Corrective Action

Answer 6

admits wrongdoing and seeks to compensate victim or work to prevent further harm
or can not admit wrongdoing but still take corrective action (eg tylenol)

Question 7

Mortification

Answer 7

confess guilt, express regret, and beg for forgiveness

Question 8

Apologia

Answer 8

genre of speech defending an opinion, position, or action