PR Flashcards

1
Q

an activity that allows the researcher to obtain relevant information regarding the specified research question

A

DATA COLECTION

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2
Q

data collection istrument

A

QUESTIONNAIRES

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3
Q

paper based or electronic tool for collecting information about a particular research interest

A

QUESTIONNAIRES

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4
Q

list of questions of indicators that the participants need to answeer

A

QUESTIONNAIRES

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5
Q

uses ratings to indicate participants level of agreement within a specific statement

A

LIKERT SCALE

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6
Q

uses close ended questions or indicators

A

STRUCTURED

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7
Q

where is structured frequently used?

A

QUANTITATIVE

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8
Q

all ows participants to respond to open ended questions

A

UNSTRUCTURED

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9
Q

composed of both close and open eneded questions

A

SEMI STRUCTURED

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10
Q

advantages of questionnaire

A

QUICK AND EFFICIENT
ENCOURAGES OPENNESS
FLEXIBLE CONVENIENT

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11
Q

disadvantages of questionnaire

A

QUESTIONS MAY BE MISINTERPRETED
PROBLEM IN RESPONSE RATE
LACK OF DEPTH

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12
Q

quantittaive research instrument used ffor assessing various skills and types of Behavior

A

TESTS

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13
Q

scored uniformly across different areas and groups

A

STANDARDIZED

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14
Q

more realiable and valid

A

STANDARDIZED

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15
Q

administered to specific sets of people

A

NON STANDARDIZED

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16
Q

assess one skill and kmowledge to predict one’s ability to perform a certain kind of work

A

APTITUDE TESTS

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17
Q

require the participants to retrieve information from memory

A

RECALL Q

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18
Q

provide questions to choose from the participants only need to select which among the ff

A

RECOGNITION Q

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19
Q

prompts participants to answer in great detail

A

OPEN ENDED QS

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20
Q

requires the participant to supply word or phrases

A

CLOSE TEST

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21
Q

requires the participant to provid eone answer to a question using pure recall

A

IDENTIFICATION

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22
Q

require participants to list items in chronological or not

A

ENUMERATION

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23
Q

composed of stem, a correct answer and foils or distractors

A

MULTIPLE CHOICE

24
Q

requires the participants to match the items in column Awith items in column B

A

MATCHING

25
Q

requires the participants to choose a answer from two options

A

DICHOTOMOUS

26
Q

may choices

A

CLOSE ENDED

27
Q

walang choices

A

OPEN ENDED

28
Q

interactive

A

INTERVIEW

29
Q

environment and particpants is controlled

A

CONTROLLED OBSERVATION

30
Q

only observes no interfere

A

NATURAL OBSERVATION

31
Q

researcher participates

A

PARTICIPANT OBSERVATION

32
Q

measures what it is suppose to measure

A

VALIDITY

33
Q

consistency

A

RELIABILITY

34
Q

applying numbers to objects according to set of rules

A

MEASUREMENT

35
Q

4 levels of measuremtn

A

NOMINAL
ORDINAL
INTERVAL
RATIO

36
Q

you asisgn numbers to objects where diffrent numbers indicate different objects

A

NOMINAL LOM

37
Q

the number assigned to cases speicify only the order of the cases permiting greeater than/less than

A

ORDINAL LOM

38
Q

numbers have order but there are also equal intervals between adjacent categories

A

INTERVAL LOM

39
Q

difference are meaningful but has true zero point

A

RATIO LOM

40
Q

levels of measurement are also cakled?

A

RATING SCALES

41
Q

nominal scales consisting of binary items that assume one or two possibke values

A

BINARY SCALE

42
Q

popular rating scale for measuring ordinal data in social science reaearch

A

LIKERT SCALE

43
Q

who made likert scale

A

RENSIS LIKERT

44
Q

sgtrongly disagrree to strongly agree 7

A

LIKERT SCALE

45
Q

a composite multiitem scale where respondents are asked to indicate their opinions or feelings

A

SEMANTIC SCALE

46
Q

uses a series of items arranged in increasing order of instensity

A

GUTTMAN SCALE

47
Q

who made guttman scale?

A

LOUIS GUTTMAN

48
Q

used to capture a respondents reactions or responses

A

RATING SCALE

49
Q

seperated by some space suggesting categories are not seperated or equal intervals

A

BAR CHART

50
Q

only of value when presenting nominal data

A

PIE CHART

51
Q

have their bars touching indicating intervals or ratio

A

HISTOGRAM

52
Q

alternative to histogram

A

FREQUENCY POLYGON

53
Q

describes how data sets are grouped around a central value

A

measures of central tendecny

54
Q

most common form of reporting central tendency

A

MEAN

55
Q

midpoint of sitribution

A

MEDIAN

56
Q

simply the most reported case or incident

A

MODE