PR Flashcards
an activity that allows the researcher to obtain relevant information regarding the specified research question
DATA COLECTION
data collection istrument
QUESTIONNAIRES
paper based or electronic tool for collecting information about a particular research interest
QUESTIONNAIRES
list of questions of indicators that the participants need to answeer
QUESTIONNAIRES
uses ratings to indicate participants level of agreement within a specific statement
LIKERT SCALE
uses close ended questions or indicators
STRUCTURED
where is structured frequently used?
QUANTITATIVE
all ows participants to respond to open ended questions
UNSTRUCTURED
composed of both close and open eneded questions
SEMI STRUCTURED
advantages of questionnaire
QUICK AND EFFICIENT
ENCOURAGES OPENNESS
FLEXIBLE CONVENIENT
disadvantages of questionnaire
QUESTIONS MAY BE MISINTERPRETED
PROBLEM IN RESPONSE RATE
LACK OF DEPTH
quantittaive research instrument used ffor assessing various skills and types of Behavior
TESTS
scored uniformly across different areas and groups
STANDARDIZED
more realiable and valid
STANDARDIZED
administered to specific sets of people
NON STANDARDIZED
assess one skill and kmowledge to predict one’s ability to perform a certain kind of work
APTITUDE TESTS
require the participants to retrieve information from memory
RECALL Q
provide questions to choose from the participants only need to select which among the ff
RECOGNITION Q
prompts participants to answer in great detail
OPEN ENDED QS
requires the participant to supply word or phrases
CLOSE TEST
requires the participant to provid eone answer to a question using pure recall
IDENTIFICATION
require participants to list items in chronological or not
ENUMERATION
composed of stem, a correct answer and foils or distractors
MULTIPLE CHOICE
requires the participants to match the items in column Awith items in column B
MATCHING
requires the participants to choose a answer from two options
DICHOTOMOUS
may choices
CLOSE ENDED
walang choices
OPEN ENDED
interactive
INTERVIEW
environment and particpants is controlled
CONTROLLED OBSERVATION
only observes no interfere
NATURAL OBSERVATION
researcher participates
PARTICIPANT OBSERVATION
measures what it is suppose to measure
VALIDITY
consistency
RELIABILITY
applying numbers to objects according to set of rules
MEASUREMENT
4 levels of measuremtn
NOMINAL
ORDINAL
INTERVAL
RATIO
you asisgn numbers to objects where diffrent numbers indicate different objects
NOMINAL LOM
the number assigned to cases speicify only the order of the cases permiting greeater than/less than
ORDINAL LOM
numbers have order but there are also equal intervals between adjacent categories
INTERVAL LOM
difference are meaningful but has true zero point
RATIO LOM
levels of measurement are also cakled?
RATING SCALES
nominal scales consisting of binary items that assume one or two possibke values
BINARY SCALE
popular rating scale for measuring ordinal data in social science reaearch
LIKERT SCALE
who made likert scale
RENSIS LIKERT
sgtrongly disagrree to strongly agree 7
LIKERT SCALE
a composite multiitem scale where respondents are asked to indicate their opinions or feelings
SEMANTIC SCALE
uses a series of items arranged in increasing order of instensity
GUTTMAN SCALE
who made guttman scale?
LOUIS GUTTMAN
used to capture a respondents reactions or responses
RATING SCALE
seperated by some space suggesting categories are not seperated or equal intervals
BAR CHART
only of value when presenting nominal data
PIE CHART
have their bars touching indicating intervals or ratio
HISTOGRAM
alternative to histogram
FREQUENCY POLYGON
describes how data sets are grouped around a central value
measures of central tendecny
most common form of reporting central tendency
MEAN
midpoint of sitribution
MEDIAN
simply the most reported case or incident
MODE
