Power theories Flashcards
1
Q
Fairclough- synthetic personalisation
A
STAGE 1: building relationship via personalisation. directed imperative address, personal pronouns.
STAGE 2: member’s resources to create image. works with reader’s ideologies
STAGE 3: building consumer. reader is placed in desired position and assumed to agree with text.
2
Q
Fairclough- power
A
power within discourse = power through language choice
power behind discourse = external power held by producer
3
Q
Wareing- types of power
A
1) political power
2) personal power
3) social group power
4
Q
Wareing- types of power can be split into what?
A
influential power
instrumental power
