power of persuasion

Question 1

persuasion

Answer 1

• the art of swaying others’ feelings, beliefs, or actions.
• normally appeals to both the intellect and the emotions of readers

Question 2

persuasion is intended to

Answer 2

• change the way a reader thinks about an idea

Question 3

persuasive techniques

Answer 3

• methods used to influence others to adopt certain opinions or beliefs or to act in certain ways

Question 4

Types of persuasive techniques:

Answer 4

• emotional appeals (pathos)
• appeal to logic (logos)
• ethical appeals (ethos)
• appeals by association
• bandwagon appeal
• appeal to values
• appeal to authority
• loaded language
• repetition

Question 5

emotional appeals

Answer 5

• when you use language or images that are emotionally charged
• uses strong feelings
• you’re manipulating or being manipulated

Question 6

logical appeal

Answer 6

• provides rational arguments to support your claims using facts, figures, and statistics.
• uses card stacking
• uses exaggeration
• uses scientific approach

Question 7

fallacies

Answer 7

• common errors in reasoning that will undermine the logic of your argument.
• they can be either illegitimate arguments or irrelevant points

Question 8

hasty generalizations

Answer 8

• making assumptions about a whole group or range of cases based on a sample that is inadequate
• stereotypes about people are a common example of a hasty generalization.

Question 9

ethical appeal

Answer 9

• taps into people’s values or moral standards
• strategic use of sound reasoning, logic, claims, and evidence.
• help establish credibility and authority as a writer or speaker.

Question 10

appeal to authority

Answer 10

• where you call an expert to provide credibility to a product

Question 11

some people in authority can be

Answer 11

parents
teachers
doctors
lawyers
priests/pastors

Question 12

appeal to authority

Answer 12

Sometimes the people who we think are authority figures are being manipulative

Question 13

false authority

Answer 13

a type of informal fallacy or a persuasive technique in which it is assumed that the opinions of a recognized expert in one area should be heeded in another area.

Question 14

authority fallacy

Answer 14

saying that a claim is true just because an authority figure made it.

Question 15

appeals by association

Answer 15

Suggests that a person or people should believe or do something because everyone else does it

Question 16

Several appeals by association are

Answer 16

• bandwagon appeal
• plain folks
• testimonial
• transfer

Question 17

bandwagon appeal

Answer 17

taps into the people’s desire to belong or be a part of a group. any attempt to convince you that a product, service, or viewpoint is good because everyone is buying into it. It appeals to the desire to be part ot a group; fitting in.

Question 18

“Plain folks” appeal

Answer 18

implies that ordinary people are on “our side” or that a candidate is like a regular person

Question 19

testimonial

Answer 19

relies on endorsements from celebrities or satisfied customers

Question 20

Transfer

Answer 20

• connects a product or a case with positive energy

Question 21

loaded language

Answer 21

loaded words are designed to manipulate

Question 22

name calling

Answer 22

using derogatory implications or innuendos to turn people
against someting

Question 23

euphemisms

Answer 23

doublespeak - where something bad is sanitized and twisted to make it seem better

Question 24

glittering generalities

Answer 24

use of slogans or simple phrases that sound good but give little or no information

Question 25

persuasion in daily life

Answer 25

• TV ads
• speeches editorials
• petitions
• music
• reels

Question 26

caution!!

Answer 26

• when used properly, persuasive techniques can add depth to writing that’s meant to persuade.
• persuasive techniques can, however, be misused to cloud factual information, disguise poor reasoning, or unfairly exploit people’s emotions in order to shape their opinions