postmodernism: globalisation Flashcards

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1
Q

What is globalisation

A
  • the world is smaller and more accessible than it was in 1990s due to societies spending on each other
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2
Q

Postmodernists: transformed modern societies

A
  • ALBROW: globalisation is a process by which people have incorporated into a single society
  • WATERS: it’s a social process due to the constraints of geography on economic/political etc arrangements reduced
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3
Q

MARTELL: micro level

A
  • geographical distance and time zones are no longer important
  • digital technology erased distance and substituted virtual space for physical space
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4
Q

Micro level: global digital interconnectedness

A
  • this means that people can occupy the same online space at the same time
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5
Q

Macro level/ societal level

A
  • this means that goods, money, people, services etc are crossing national boarders
  • societies were once distant but now they’re increasingly intertwined and inter independent
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6
Q

macro and micro are ingerowmven

A
  • local lives of people are increasingly shaped by events, decisions and actions that take place at a distance
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7
Q

BAUDRILLARD: postmodern societies are hyper real societies

A
  • since they have been dominated by simulacra (signs of reality) in films, TV etc
  • simulacra have became more real than reality itself
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8
Q

BAUDRILLARD: media

A
  • media is responsible for the inability of people in the postmodern world to distinguish image and reality
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9
Q

causes or globalisation: TECHNOLOGICAL CHANGE

A
  • advances in digital technology
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10
Q

causes or globalisation: economic change

A
  • control of worlds digital communications is concentrated with transnational corporations (TNCs)
  • 24hr financial markets
  • intentional division of labour emerged in production of fashion, music, films etc
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11
Q

causes or globalisation: political change

A
  • many TNCs have greater economic power than governments and can impose their plans on states and politics
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12
Q

causes or globalisation: global movement of people

A
  • people brought by cheap air travel and mass tourism and migration increased diversity
  • globalisations created new global hybrid styles e.g. fashion, food
  • increased choices in availability of media, religions, politics etc
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13
Q

Postmodernists see globalisation as a positive phenomenon

A
  • since it created a new class of global consumers with a greater range of choices they can contradict a hybridised global identity
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14
Q

Marxism and postmodernist: Marxists argue that capitalism engaged in global practices e.g. colonialism

A
  • so Marxists say globalisation is not a new phenomenon

- we’re just merely experience a further stage in evolution of capitalism

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15
Q

HARVEY: flexible accumulation

A
  • this is when capitalists sought new sources of profit through creation of new areas of commerce
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16
Q

Flexible accumulation involves:

A
  • using global markets to encourage consumption of brands
  • using global production to make rapid switches from one product to another
  • global media persuade people to reinvent themselves and identities by buying new products and services