Postmodern marketing Flashcards
What is post modernism in a marketing context
it is used as to mean new, naturalistic, interpretive, and genuine. Generally what characterizes postmodernism is its acceptance of contridictions among a multitude of phenomena a rejection of the metanarriratives characterizing modernity and a general hostility towards generalization
What is postmodern marketing
The study of the limits of marketing theories and models
What is micro marketing
Marketing fined tuned to individuals
What is maxi marketing
Direct contact with the prospects of consumers
What is database marketing
marketing on a large scale utilizing databases
What is wrapp around marketing
The art of keeping customers
What is value added marketing
Marketing the ability to upgrade exusting goods
What is relationship marketing
The ability to make a relationship with customers to keep them
What is hyperreality
Destilations of what make real experiences authentic presented in marketing enviroments such as theme parks, videogames and other fiction
Does post modern marketing provide alternative marketing theiries
No it just tells us that the present theoreis are bad
What are the five themes of post modern marketing
hyperreality, fragmentation, reversed production and consumption, decentred subjects and the juxtaposition of opposites
What is fragmentation in a post modern marketing context
Destilations of a persons identities, f.ex mother, gamer, extraordinair
Explain reversed production and consumption in postmoder marketing
That a post modern consumer aligns themselves with a symbol before picking a product, consuming it in a way before buying however their loyalti lies not with the product but rather the illusive everchangeing sign
Explain Decentred Subjects in a postmodern marekting context
Consumers that adapt to the marketing stimui in unforseen ways.
Explain Juxtaposition of Opposites in a postmodern marketing context
The tendency of postmodern consumers to be attracted to ironic, unclear and meta proposals
What are the target audinces of post modern marketing
Small tribes, held together with share emotions and view on life catergorized by ethnicity, style, enthusiasm and occupation.
Explain image and experience marketing in a postmodern context
To negotiate a meaning with the target in an interactive process
How does post modern marketing adapt to an individualistic, unpredictable consumers wishing to differentiate themselves
By targeting individuals instead of groups and creating a relationship to be able to react quickly when the consumer changes and create personalized products adapted to their identity
Explain tribal marketing
Marketing that seeks to reinforce the link between customers and to create a personal link of belonging between the brand and the customer
Participation is the essance of postmodernity
True
