Development of marketing ethics Flashcards
What are the laws of advertisment in sweden
it must be clear that the message is for the purpouse of marketing, It cannot use the goodwill of another brand f.ex by using their IP and they may not speak ill of an other brand through ads even indirectly. It is also illegual to decive and withhold information that could effect the purchasing decition
What defines customer who is considered vounnerable and thus is ethically questioned to market to
They may be physically voulnerable by being threatenned by the product and cognitively voulnerable due too a lacking ability to process information and make decitions that they dont end up regretting, motivationally voulnerable aka they are impulsive or socially voulnerable by being under presure to conform
Name some voulnerable groups in a marketing context
Children, teens and the elderly
A brand implicitly creates a promise which could be viewed contractually
Legually doubious but ethhically yes. Brands make promises
All marketing are immoral as they create desires and dissatisfaction
So it is claimed by some but a retourt would be that people tend to desire and be dissatisfied anyway its a part of the human condition and if done correctly marketing can enable people to easyer acomplish their self actuallisation goals in addition to their positive impact on the economic engine which drives capitalist society.
What is the consumption test
If a consumer would buy if they had all informationavailable.
Discuss some ethical consideration of CSR
Dooing good is always good but green, red, white, pink and other types of washing is a type of deception and so is saying that you care about stuff if you realy just do god becouse it is good 4 u
What is promiscous consumption
When customers are “unfaithful” to brands and lack loyalty often due to distrust towards their marketing
Describe Ferrell-Greshams contingency model of ethical decision-making
That individual decitions are effected by individual factors (knowledge, values, attitudes and intentions), organizational factors such as (significant stakeholders and oppertunities). What is an ethical issue is decided by the sociocultural environment and the individual and company factors comes from the evaluations of the outcome of the decition
What is differential association theory
The idea that an individuals ability to judge an act as unethical or not comes from their interactions with others
What is role set theory
The idea that actions and judgements come from the actorse social role in the organization. A persons actions as a boss might be seen as unethical if they were a worker even by themselves.
Explain the Hunt-Vitell model of corporate ethics
It focuses on decition making morals from a both deontological (intentions) and teleological (outcome) point of view. What is deontologically good is decided by the perceptions of problems and alternatives in the cutural, organizational, personal and industrial paradigme while what is teleologically good is decided by the consequences probability, desirability and the importance of those effected based on the paradigme. The paradigme itself is then shaped by actual consequeces.
what is the deontological point of view on morals
That what is moral is decided by the intention and its consistency with moral norms
What is the teleological point of view on morals
It focuses on the forecasted outcome, so while a deontologist may claim a moral decition if they wanted well adn it was in line with social norms a teleologist would disagree if the forecast showed a likely probablity of harm
