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Mass media > Postmodern And Media > Flashcards

Postmodern And Media Flashcards

1
Q

What is the concept of ‘participatory culture’?

A

Involved in creation

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2
Q

What does ‘cultural hybridity’ refer to?

A

Mix and diverse

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3
Q

Who suggested the idea of surface style versus depth in TV?

A

Strinati

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4
Q

What is Strinati’s view on postmodern TV and film?

A

Preoccupied with basic surface style and imagery

  • rather than depth that reflect the realities of human condition
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5
Q

What does Kaplan identify as examples of postmodernist culture?

A

Pop and rock videos

  • abandon all notion of narrative structure
  • no attempt to ‘tell a story’
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6
Q

What is Lyotard’s view on meta narratives?

A

Cynicism about Meta narratives

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7
Q

What characterizes the postmodern world according to Lyotard?

A

Spreading cynicism about general belief systems

  • no longer expect the world to become a better place
  • meta narratives partly discredited due to global media exposing people to numerous lifestyles/beliefs - no true one
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8
Q

What does Baudrillard argue about absolute truth?

A

Decline in absolute truth and rise in relativism

No single dominant meaning that can be widely agreed upon in society

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9
Q

What does Baudrillard mean by ‘hyper-reality’?

A

Blurring of reality and media

Individuals obtain what they experience as ‘real’ knowledge about the real world from the media
- actually reproduced knowledge about an entirely simulated world

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10
Q

Define ‘simulations’ in Baudrillard’s context.

A

Differences between lived reality and media portrayal

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11
Q

Fill in the blank: ‘Coke at a conscious level is recommending a _______.’

A

drink

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12
Q

What does Eco define as ‘Hyper-real’?

A

More real than real

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13
Q

What does Baudrillard claim about media?

A

Audiences, especially of TV, undergone rapid and profound change in their experiences

Live real life through simulations of reality given by media
- knowledge and experience of ‘real life’ is indistinguishable from that given by the media

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14
Q

What is a key characteristic of a media-saturated world?

A

Bombarded by media and advertising messages

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15
Q

What are the consequences of living in a media-saturated world according to Baudrillard?

A

Loss of ability to distinguish reality from image

  • dominated by simulacra: false, deceptive images blur with reality
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16
Q

List the five key areas in Strinati’s categories.

A
  • Breakdown of distinction between culture and society
  • Emphasis on style over substance
  • Breakdown of distinction between art and popular culture
  • Confusions over time and space
  • Decline of meta narratives
17
Q

What does the breakdown of the distinction between culture and society imply in postmodernism?

A

Mass media and popular culture govern social relationships

  • Popular culture signs and media increasingly dominate sense of reality and the way we define ourselves and the world around us
18
Q

What is the link between the economy and popular culture?

A

Difficult to distinguish between the two in postmodern conditions

Realm of consumption
- what we buy and what determines what we buy is increasingly influenced by popular culture

19
Q

What does ‘surface style’ emphasize in postmodern culture?

A

Importance of surfaces and styles over deeper values

Designer ideology

Harvey puts it as ‘images dominate narrative’

20
Q

How is consumption defined in postmodern culture?

A

Consume images and signs for their own sake

disregard usefulness and value

21
Q

What is the significance of the confusion over time and space in postmodernism?

A

Disruption of linear unities of time and established distances

As a result of mass media and globalisation - ideas of space and time become distorted and confused

22
Q

What does the decline of meta narratives indicate?

A

Loss of a continuous, linear narrative of history

23
Q

What is the postmodernist critique of Marxism?

A

Failure to appreciate the importance of cultural artifacts

24
Q

What term does Baudrillard use to describe false or deceptive images?

A

Simulacra

25
Q

True or False: Postmodernism is optimistic about the integration of art into the economy.

A

True

26
Q

Fill in the blank: ‘Postmodernism is highly _______ about meta narratives.’

A

sceptical

27
Q

What does John Lechte argue against Baudrillard’s hyper-reality?

A

Modern judgmental standards based on science still exist

28
Q

What does Kellner suggest about the emphasis on TV technology in society?

A

Overemphasis on TV technology ignores social relationships

Mass media (15 decks)

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