Postmodern And Media Flashcards
What is the concept of ‘participatory culture’?
Involved in creation
What does ‘cultural hybridity’ refer to?
Mix and diverse
Who suggested the idea of surface style versus depth in TV?
Strinati
What is Strinati’s view on postmodern TV and film?
Preoccupied with basic surface style and imagery
- rather than depth that reflect the realities of human condition
What does Kaplan identify as examples of postmodernist culture?
Pop and rock videos
- abandon all notion of narrative structure
- no attempt to ‘tell a story’
What is Lyotard’s view on meta narratives?
Cynicism about Meta narratives
What characterizes the postmodern world according to Lyotard?
Spreading cynicism about general belief systems
- no longer expect the world to become a better place
- meta narratives partly discredited due to global media exposing people to numerous lifestyles/beliefs - no true one
What does Baudrillard argue about absolute truth?
Decline in absolute truth and rise in relativism
No single dominant meaning that can be widely agreed upon in society
What does Baudrillard mean by ‘hyper-reality’?
Blurring of reality and media
Individuals obtain what they experience as ‘real’ knowledge about the real world from the media
- actually reproduced knowledge about an entirely simulated world
Define ‘simulations’ in Baudrillard’s context.
Differences between lived reality and media portrayal
Fill in the blank: ‘Coke at a conscious level is recommending a _______.’
drink
What does Eco define as ‘Hyper-real’?
More real than real
What does Baudrillard claim about media?
Audiences, especially of TV, undergone rapid and profound change in their experiences
Live real life through simulations of reality given by media
- knowledge and experience of ‘real life’ is indistinguishable from that given by the media
What is a key characteristic of a media-saturated world?
Bombarded by media and advertising messages
What are the consequences of living in a media-saturated world according to Baudrillard?
Loss of ability to distinguish reality from image
- dominated by simulacra: false, deceptive images blur with reality
List the five key areas in Strinati’s categories.
- Breakdown of distinction between culture and society
- Emphasis on style over substance
- Breakdown of distinction between art and popular culture
- Confusions over time and space
- Decline of meta narratives
What does the breakdown of the distinction between culture and society imply in postmodernism?
Mass media and popular culture govern social relationships
- Popular culture signs and media increasingly dominate sense of reality and the way we define ourselves and the world around us
What is the link between the economy and popular culture?
Difficult to distinguish between the two in postmodern conditions
Realm of consumption
- what we buy and what determines what we buy is increasingly influenced by popular culture
What does ‘surface style’ emphasize in postmodern culture?
Importance of surfaces and styles over deeper values
Designer ideology
Harvey puts it as ‘images dominate narrative’
How is consumption defined in postmodern culture?
Consume images and signs for their own sake
disregard usefulness and value
What is the significance of the confusion over time and space in postmodernism?
Disruption of linear unities of time and established distances
As a result of mass media and globalisation - ideas of space and time become distorted and confused
What does the decline of meta narratives indicate?
Loss of a continuous, linear narrative of history
What is the postmodernist critique of Marxism?
Failure to appreciate the importance of cultural artifacts
What term does Baudrillard use to describe false or deceptive images?
Simulacra
True or False: Postmodernism is optimistic about the integration of art into the economy.
True
Fill in the blank: ‘Postmodernism is highly _______ about meta narratives.’
sceptical
What does John Lechte argue against Baudrillard’s hyper-reality?
Modern judgmental standards based on science still exist
What does Kellner suggest about the emphasis on TV technology in society?
Overemphasis on TV technology ignores social relationships
