Post World War Sport Flashcards
Who created Lawn tennis and why?
Middle class invented it because they aspired to be like the upper class but were excluded from real tennis
Where was lawn tennis played?
In peoples houses in their gardens at first but eventually private tennis courts were created
When was lawn tennis first introduced
1877 in Wimbledon
Lawn tennis characteristics
Standardised Rules
Specialist equipment
Played by m/c in housed or private courts
Males and females played
Open era
When professionals were allowed to compete alongside amateurs
How was athletics rationalised into track and field athletics ?
Industrialisation
Purpose built tracks and facilities made
Lots of people started spectating and wagering
Lower class ran for money whereas m/c and u/c ran for fun
1866 the amateur athletics club was formed by public school boys.
Opened the sport to everyone
Golden triangle
Consists of sport, media and business.
They all rely on each other and all benefit each other
Commercialisation
Process of attempting to gain money from an activity
Merchandising
A brand or image from one product is used to sell another
Characteristics of commercialisation on sport
Professional sport Sponsorships Athletes as commodities Contracts Entertainment Wide media coverage
Effects of commercialisation on professional performers
Receive high income Effectively entertain households Successful results = pay rise Under pressure when injured Controlled by sponsor and has little freedom
Effects of commercialisation on sport
Rules and regulations changed/introduced
Breaks provided for sponsors to advertise
Competition formats changed
Sports played by women = less media coverage, less money invested, effects participation in sport
Why do companies invest loads of money in sport?
Increased sales and profit
Creates association with excellence at highest sport levels
Increased brand awareness and value to brand
Improves company morale
Sponsorships decrease amount of tax paid by company (tax relief)
Globalisation
Process whereby nationals are increasingly linked together and people are becoming more independent via travel travel and communication improvements
How is globalisation seen in sport
Increased pressure on athletes to perform
Spreading of different sports to new nations
The players are recruited to play for team as in other countries
Sponsorship of events
