Post Modernists Flashcards
Post modernist
Post modernist focuses on a number of social change which have occurs in recent years which impacts society and subsequently impact the media representation of social groups
Key concept - Diversity and choice
Media offers a wide variety of images people can pick from to construct their identity. This result in a change of norms and values toward individualism.
Post modernist ps argue that there is no fixed representation of social groups
Key concept -Media Saturation
Post modernists see countries like the U.K. As being saturated by the media. Therefore, its is one of the main things that shape identity. The media has the potential to make a significant impact - the wide range reflects the diverse society.
Key concept - Globalisation
This creates a hybrid identity, that Helene different cultures together to create new identities. The media is globally accessible and therefore we have access to different cultures very easily and flexibly.
McLuhan (1964) called this a ‘Global Village’
Key concept - blurred boundaries
Post modernist believe that the media has blurred the boundaries between different social groups . The media produces such variety that we no longer have clear social group, such as class division
Baudrillard (1994)- study
They argue that what is real what is fiction is being blended together so thee is no diction between them. This is referred to a ‘hyper reality’. Blended what is real what is fiction.
Turkle (1995) - study
Turkle describes a post modernist perspective in which people feel that TV is more real than the world we inhabit. She also explains that the internet is the main organ of a virtual world.
Evaluation of a post modernist view
Some critics argue that the postmodern view exaggerates the power of the media and representations in the media to blur boundaries and creates choice.
The theory is also criticised for ignoring influence of stereotypes which can still be seen in modern day media such as movies. Therefore, postmodernist ignore the stereotypes such as social class, gender, age and ethnicity
