Feminists

Question 1

What are feminists?

Answer 1

Feminists are united in opposing patriarchy and sex discrimination,
There is inequality between men and women en as we live in a patriarchal society dominated by men ,
Media has acted as a key agent of socialisation and reinforced the view that women are more emotional, homemakers and less rational

Question 2

Radical feminist

Answer 2

Believe that nothing has changed in the media representation of women. They say that the media is ‘male stream’. Control the media and set the agenda.

Question 3

Liberal feminist

Answer 3

Optimistic about the possibility of change, but believe these changes in the media lag behind actual changes in society.

Question 4

Marxist feminist

Answer 4

View that the media representation of women as products of both patriarchy and capitalism. They argue that these operate together to maintain gender inequality. Marxist feminist believe that the media is a capitalist industry which is controlled by men.

Question 5

Laura Mulvey - Study

Answer 5

Mulvey introduced the concept of the male gaze. She analysed many films for the way women were being portrayed in the media.
Hollywood films are structured around the ‘male gaze’
Films seek to objectify women for the satisfaction of men

Question 6

What is the male gaze?

Answer 6

The male gaze implies an active male of the gaze and a passive female object of the gaze, which satisfies male fantasies

Question 7

Mcrobbie - study

Answer 7

Jacko magazines
Analyse the content of magazines for decades, looking at how they portray young women, and the impact that this form of media can have people
Her finding varied over the years but she still has concerns about the negative effect of young women of celebrity magazines.

Question 8

Lauzen (2014)

Answer 8

lauzen criticised the liberal feminist for stating that the representation of women in the media as gradually improving. However it was at a slow rate. She sad that the representation of women is declining
Lauzen fiend that only 16% of women were directors, writers producers etc
This is a decrease in women in the media industry since 2012

Question 9

Evaluation of feminist view

Answer 9

Feminists can be criticised for not considering that there are women who resist the ideology of feminists that comes across in magazines and other media sources.
They do not say that some women are unaffected by women representations in the media - therefore there are limitations to the view