Media Models Flashcards
1
Q
What is the two step flow model?
A
The model sees the effect on the audience coming through interaction between people. Everyone experiences the media directly but may be influenced by someone else to reject, modify or except a media message.
2
Q
What effect is the two step model?
A
It is an indirect effect
3
Q
The two step flow model
A
1) The opinion leader takes in the message
2) The opinion leader transmits these on within the wider context of social relationships
4
Q
Research to support the two step flow model
A
Blackman - the new wave girls
