portfolio analysis

Question 1

what is product portfolio

Answer 1

is the whole range of products and brands a business sells

Question 2

what can a business get out of product portfolio

Answer 2

analyse and compare profitability of products
assess marketing positioning of products
assess products features
undertake business research
see if they have products in different phases of the product life-cycle

Question 3

what is portfolio analysis

Answer 3

is appraisal of portfolio to determine relative worth of each item in the range and its contribution to business