corporate objectives Flashcards
1
Q
what are the aims for a business
A
broad long term idea to how the business should develop
2
Q
what is a mission statement
A
inspirational and motivating version of corporate aim. it should be short and specific
3
Q
what are corporate objectives
A
specific realistic and measurable goals which an organisation plans to achieve within a given period
4
Q
what is a strategy
A
a strategy is a plan of action that is designed to fulfill objective
5
Q
what is SMART targets
A
smart measurable achievable relevant time bound
6
Q
reasons for a mission statement
A
can give staff direction
can increase motivation
can help stakeholder understand central aim
can inform customer
7
Q
reasons against a mission statement
A
can be just a PR stunt
impossible to prove
may be vague
impossible to sum up
