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business theme 3 > porters strategic matrix > Flashcards

porters strategic matrix Flashcards

1
Q

what is cost leadership.

A

Business aims to become lowest cost producers. allows business to gain a competitive advantage

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2
Q

what is differentiation

A

business aims to produce something different to competition

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3
Q

what is cost and differentiation focus

A

business targets particular segment within markets and focus strategy on satisfying needs

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business theme 3 (12 decks)

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