Portersst strats Flashcards
1
Q
porters strats
A
cost leadership
differentiation
focus
differentiation focus
2
Q
what’s cost leadership
A
trying to gain the most market share but selling at the lowest price
3
Q
what is differentiation
A
it chooses one or more benefits that buyers value and seek and focus on these to have a better competitive advantage
4
Q
What is focus
A
focusing on one segment of the market
