Boston matrix

Question 1

Cash Cows

Answer 1

High market Share in a low growth market
Desirable section for products
Profits made through this product can help finance others such as rising stars

Question 2

Rising Stars

Answer 2

High market share in a high growth market.
Because the market is growing other firms are entering the market with similar products, therefore there will be fierce competition between these firms

Question 3

Problem Child

Question Mark

Answer 3

Low market share in a high growth market
(Can be successful in a high demand market. Need lots of work to make them successful not easy product to get into a market and attract customers)

Question 4

Dog

Answer 4

Low market share in a low growth market.

Products that cost more money then what they make, likely to be discontinued