market segmentation Flashcards
1
Q
How can a market be segmented
A
- Demographic
- Geographic
- Income
- Behaviour
2
Q
Explain demographic
A
Age, gender, race and religion
3
Q
Explain Geographic
A
Needs based on were people live e.g. different needs for different temperatures
4
Q
Explain Consumer incomes
A
Different income brackets desire different things
5
Q
Explain the behavioural segment
A
Consumer habits and spending patterns
some people need a product everyday others only need it once a week.
