Porter Matrix / No Compromise

Question 1

Porter’s Matrix

axis

Answer 1

horizontal
price oriented - value added

vertical
broad assortment - small assortment

Question 2

porters matrix

quadrants

Answer 2

upper right: service players

upper left: value players

lower right: luxury players

lower left: discounters

Question 3

porters matrix

quadrants

Answer 3

upper right: service players

upper left: value players (cat killers)

lower right: luxury players

lower left: discounters

Question 4

no-compromise theory

axis

Answer 4

horizontal
low added value - high added value (perception)

vertical
high price perception - low price perception

Question 5

no-compromise theory

quadrants

Answer 5

upper right: compromise on price

upper left: compromise on price and value

lower right: no compromise

lower left: compromise on added value

Question 6

no compromise theory according to porter

Answer 6

compromise alley