Information-product fulfilment / Emotion-ratio / HRM matrix

Question 1

information-and product-fulfilment matrix

axis

Answer 1

horizontal: product fulfilment
left: pick-up right: delivery

vertical: information fulfilment
up: offline down: online

Question 2

information-and product-fulfilment matrix

quadrants

Answer 2

upper right:
online retail + showroom

upper left:
traditional retailers

lower left:
shopping and delivery hybrid

lower right:
pure play e-commerce

Question 3

there are 5 advantages of serving customers via both channels:

Answer 3

1. better service and customer satisfaction because it is possible to pick up and return products in the physical shop;
2. a greater customer share, because the traffic generated in one channel can be redirected to another;
3. greater flexibility in the procurement of goods when both channels are fully integrated;
4. sharing knowledge, translating the experiences gained in one channel to another, such as dynamic pricing online, to the physical shop;
5. entry into new markets via the online channel after which the physical channel can follow.

Question 4

emotion/ratio matrix

axis

Answer 4

horizontal: emotion low-high

vertical: ratio low-high

Question 5

emotion/ratio matrix

quadrants

Answer 5

upper right:
specialty goods

upper left:
preference goods

lower right:
shopping goods

lower left:
convenience goods

Question 6

HRM matrix

axis

Answer 6

horizontal: growth opportunities

vertical: performance level

Question 7

HRM matrix

quadrants

Answer 7

upper right:
rising star

upper left:
performers

lower left:
misfits

lower right:
problem cases / potentials