Customer Relevancy / Store Compass

Question 1

customer relevancy model, what is it?

Answer 1

benchmark for positioning

it identifies 5 underlying dimensions for describe the positioning of retailers

Question 2

Customer relevancy model 5 underlying dimensions for describe the positioning of retailers:

Answer 2

price level
assortment
service
experience
accesibility

Question 3

how does customer relevancy model look?

Answer 3

bar staaf grafiek - hema naast bijenkorf

Question 4

store compass approach, what is it?

Answer 4

benchmark for own formula

based on combination of customer relevancy model and pentagon-and-triangle model

Question 5

store compass - where

Answer 5

location (accessibility and proximity)
layout
size

Question 6

store compass - what

Answer 6

assortment
style
innovation
intensity

closely related to ‘who’

Question 7

store compass - worth

Answer 7

value for money

lower price or
increase quality (the ‘what’ or improving service the ‘who)

Question 8

store compass - who

Answer 8

service
customer-friendly
skilled staff
atmosphere

closely related to ‘what’ - customers want more than just the product

Question 9

store compass - why

Answer 9

what are the reasons for buying or not buying

communication (external and internal)
promotion