Political Parties: Relationship Between Parties And Media

Question 1

What is governed by strict rule of impartiality?

Answer 1

All terrestrial television

Question 2

What is an example of the media claiming they had an effect on the result of an election?

Answer 2

The Sun’s ‘It’s The Sun Wot Won It’ headline with their backing of John Major in 1992

Question 3

In the Leveson Inquiry in 2012, dealing with phone hacking, what did Sun owner Rupert Murdoch say about the Sun’s impact?

Answer 3

‘Anti-democratic is too strong a word… it was tasteless and wrong for us. Qw don’t have that sort of power’

Question 4

What did one study reckon The Sun’s decision to back Blair in 1997 gained for Labour?

Answer 4

525,000 extra votes

Question 5

What did one study reckon The Sun’s decision to back the Conservatives in 2010 gain for the Conservatives?

Answer 5

550,000 extra votes

Question 6

What is one way parties use social media adverting?

Answer 6

by targeting marginal seats and targeted advertisements for certain groups, like in 2017 and 2019 The conservatives using Facebook ads to target Stroud and Abingdon and Women voters for more police to keep people safe

Question 7

How much did the big three parties spend on social media adverting according to Facebook’s Ad Library Report?

Answer 7

Lib Dems - 19,975 ads - £1,312,915
Labour - 7,647 ads - £1,219,315
Conservatives - 20,887 ads - £999,730