Political Ideologies and Beliefs Flashcards
Public Opinion
the opinions/feelings of the people
General Public
most americans
Characteristics of Public Opinion
Saliency - how important an issue is
Intensity - how strongly people feel about the issue
Stability - public opinion changes over time
How is public opinion measured
Public opinion polls
Public Opinion Polls
asking questions to a small group to measure the beliefs of the entire population
Random Sampling
polling random people that proportionally represent the population
Benchmark Poll
conducted by a campaign when a candidate initially announces
Tracking Polls
polls performed multiple times with an identical sample to track changes in opinion
Entrance Polls
conducted on Election Day when voters are going to polling station to cast vote
Exit Polls
randomly poll voters leaving the voting place
Stratified Random Sampling
type of random sampling in which the population in divided into subgroups and weighed based on demographic characteristics
How should polling questions be written
objectively. mainly stick to closed-ended questions (multiple choice) since they are better quantifiable
Accuracy of Polls
polls can’t be 100% accurate
Sampling Error
how far off the poll results may be. more respondents = lower sampling error
Political Socialization
The process by which people acquire political beliefs and values