Pluralists

Question 1

What is the pluralists view on media power

Answer 1

They say that in a democratic market that power resides spread out amongst diverse competing groups

Question 2

How do they say media power is distributed

Answer 2

That power belongs to those who can make the most sales and that that belongs to those who provide customers with what they want

Question 3

What do pluralists think will happen if a company doesn’t try and abide to the peoples demand

Answer 3

That they will simply lose customers as they switch to what they want to hear

Question 4

What role do media owners play according to pluralists

Answer 4

They say that media owners solely seek to make profit so they would rather be diverse and try and attract more customers then only show their own perspective

Question 5

What do pluralists think about journalists and audiences

Answer 5

They say audiences are active

And that journalists are not controlled by owners

Question 6

What are some criticisms of pluralists

Answer 6

• they ignore owners have the power to decide who works in the industry and they can pick people with similar viewpoints
• relatively small independent writers
• owners, editors and most journalists one from M/C background