New Media, Globalisation And Popular Culture Flashcards
What is meant by convergence
This is the brining together of different types of technologies
Define interactivity
When the audience can interact with the media
What did Jenkins say in regards to interactivity and participatory culture
He spoke on how due to the increased interconnectivity of society that it’s resulted in a participatory culture where producers interact with each consumers other and are no longer separate
How does the new media help improve democracy
Mossberger et al (2003) shows evidence that increased uses increase the likelihood of voting and participating in political processes
- media acts a public sphere and given public a new lease on life
What do some sociologists say about new media has not improved democracy
Mosberger et al (2008) access is not universal
Repressing the internet- amnesty international (2006) some political regimes act to restrict the flow of media and censorship of info
How did globalisation and new media create a popular culture
imperialism spreading the dominant western culture
However how do some sociologists react to the idea globalisation lead to homogenous western views being spread
That there are cultural responses to media, religious and national broadcasting and minority ethnic media
What is meant by time space compression
Events across the world can be seen in real time, states have lost their power
What do pluralists say about popular culture
They argue that audiences receive what they want from the media
What is a criticism of pluralists made by cultural pessimists
Furedi (2004) media has intentionally been dumbed down by the elite as it assumes audience can’t comprehend and are uninterested in topics
What do neophiliacs say about popular culture
- new media ultimately created one group of popular culture characterised by more choice and individual freedom of expression than before
What is a benefit of a popular culture from neophiliacs
That historically invisible and marginalised groups have access to mainstream media, increasing popular culture diversity
What do cultural pessimists say about popular culture
Creates a narrow and homogenous global popular culture which transmits dominant ideology and distracts people from important matters
What do cultural pessimists say about popular culture and the divide it brings
It creates a fragmented reality in which we are only surrounded by our opinion and therefore less tolerant to opposing ideas
