Media Represenation Of Age

Question 1

What is media gaze

Answer 1

Means that media content doesn’t reflect diversity within society and instead reflects the predominant viewpoint of a white able bodied man

Question 2

How are youth represented within media (under 14)

Answer 2

Over represented

- children under 14 always reflected positively and seen as a source of comedy and consumerism

Question 3

What are three stereotypes often represented by the media

Answer 3

• kids as victims: portrayed as good then lead a stray
• little devils: stories of hooligans in a comedic sense
• cute kids: providing a feel good factor for advertisement

Question 4

How are youth over 15 represented in the media

Answer 4

• a lot of negative stereotypes portrayed as selfish and rebellious
• 57% of magazines headlines in 2005 where negative to youth 15 and up

Question 5

What is one reason for the drive in older youths stereotypes

Answer 5

Media news values

- this is that news needs to be exciting, exaggerating headlines of occasional behaviour

Question 6

What did Cohen (2002) say about young people

Answer 6

Young people act as a form of folk devil and act as a scapegoat especially young Caribbean men

Question 7

What is one evaluation to Cohens conclusion

Answer 7

That young people are the biggest users of new media and therefore have the most ability to combat this

Question 8

What are the general stereotypes of older people

Answer 8

Largely invisible in media and if represented normally presented as negative

Question 9

What stat did Cuddy and Fisk find out in relation to older people representation

Answer 9

That 1.5% of people were elderly on tv

Question 10

What are traits of older people in society

Answer 10

Represented as being poor and unattractive and often time a burden