Pluralist Flashcards
What would pluralist argue?
The media represents social groups in how we view them, only showing what we want to see. The audience controls the media.
Whales, Pluralist explanation of media reps
Media compete for consumers, so they fairly present social groups. Whale argues what we see in the news is determined by audiences. We can recognise stereotypes and when we are being manipulated.
Fourth estate of democracy, pluralist explanation if media reps
The media is the fourth estate of democracy after the government, courts and church, this is because access to information is seen as an essential part of democracy which lest people make informed choices.
Williams, pluralist explanation of media reps
Argues journalists are vital for democracy, they give the required info to participate in political and cultural life. The free press stops censorship which could lead to bias, allowing open criticism of the conservative parties’ policies.
