Pluralism View Of Owndership In The Media

Question 1

What are pluralists view of ownership and control

Answer 1

• power in society is held by all people and not one group can have ultimate control
• argue that all media companies are interested in is making the most profit - done through public demands
• in which consumers will not accept poor quality news which is low in standards

Question 2

What is pluralists view of the audience

Answer 2

• the power of the media is on the consumers - they will decide on what news providers they think relievers them the best news and this will influence what content is produced

Question 3

A03: Pluralists view

Answer 3

• there are examples such as Murdoch, and the Iraq war where bosses have interfered with content
• there are state regulations, in which media cannot offer one sided biased accounts