Maxisists View Of Ownership In The Media

Question 1

What is Marxists view on ownership and control

Answer 1

• ownership of the mass media in the hands of a few corporations enables owners to control media - send out ideologies which benefit ruling class interests
• they see media as an instrument of the ruling- class - by spreading the dominant ideology

Question 2

What does miliband argue?

Answer 2

• that owners give the power to influence the news content to ensure it suits their agenda of maintaining the status quo their profit and their power.

Question 3

A03: Marxists approach

Answer 3

• pluralists: there’s a wide rang of media with differing views so how much can the media be truly influencing us now?
• audience aren’t passive and actively challenge what they’re informed about - not that east to manipulate