Neo-marxists/hegemonic View Of Ownership In The Media

Question 1

What is the neo - Marxists/hegemonic approach to ownership and control

Answer 1

• suggest that whilst corporations do have some power over the media, the content is largely shaped by the editors and the journalists producing it
• most journalists see the ruling class ideology as common sense, which is why most of the content aligns with it

Question 2

The difference between instrumentalists and Neo - Marxists approach

Answer 2

• instrumentalists argue that owners have direct control over content - and the owners are part of the ruling class
• whereas Neo -Marxists argue that control is no longer direct, and now its the editors and journalists have the control over the content

Question 3

A03: for Neo-Marxists/ hegemonic view

Answer 3

• pluralists: enough diversity of news for this not to be the case - viewers are exposed to a whole lot of opinions and don’t have to be controlled by the media
• underestimates the control of owners to directly manipulate the news