Planning for growth Flashcards
1
Q
In Ansoff’s Matrix, what are the 4 growth strategies
A
- Market development
- Diversification
- Market Penetration
- Product development
2
Q
Which marketing strategy is in an existing market and existing product and how much risk.
A
market penetration
low risk
3
Q
Which marketing strategy is in an existing product and new market
A
market development
moderate risk
4
Q
new market new product?
A
diversification
high risk
5
Q
new product existing market
A
product development
moderate risk
